Our philosophy is simple, Rider Owned for Life. It is not a slick marketing slogan but something that defines who we are as a company. Connecting with our dealers and customers from a rider standpoint is our number one concern. Through outstanding personalized and responsive customer service and unique niche product design that is important to everyday riders and forgotten by larger companies.
When you buy a Transition product you can be assured it has been tested in real world conditions by the same people that design them. We don't believe in using Catalog designs, everything is designed in house by us.
Our goal is not to become a huge corporate brand but rather a company the average rider can believe in. Our customers are our family and we get immense joy from seeing them progress their riding to new levels right beside us.